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If you’re planning to use the same old marketing techniques in 2017, you’re in for a rude awakening. Content marketing changes at lightning speed, and savvy brand builders need to stay ahead of the curve. You need to be prepared for the upcoming technological changes, or you’ll be overtaken your quicker competitors. Be on the…

SEO marketing is ever-changing, with many factors determining the most effective practices to increase a website’s SERP ranking. This year’s most effective techniques and trends are leaning towards multimedia, social media, and mobile optimization. Here are a few SEO marketing trends that professional marketers and online business owners should focus on to increase profitable traffic. 1. Videos will dominate SEO 2016…

Many consumers have access to the Internet through their mobile phones and have integrated social media into their daily lives, which can serve as a disruption to web traffic efforts. With social media dominating digital marketing as a way to reach consumers and sell products, your website may just be collecting dust. Here are three reasons why your website isn’t…

Small business owners invest a lot of time and money into their companies to make them successful. With advances in technology, it has become increasingly necessary for these small business owners to change the way they market their businesses. A simple flyer through the mail simply isn’t enough in this day and age. Strategies such as search engine optimization (SEO) and online…

The type of content we consume is changing. Everyone wants to capture those “in-the-moment” conversations. Today, the best stories are being told through live-streaming video. Live streaming isn’t new, but its accessibility to the masses through social media is. Anyone can become a live broadcaster: Just pick up your phone, aim the camera at your…

Growing a business in the digital economy isn’t easy. And for small businesses, it’s tough to cut through the noise to market your product and gain the attention of customers. Social media, however, is the easiest and cheapest way for small businesses to level the playing field and compete with companies of all sizes. I…

Technology disruption is sweeping the small business community. And HR, which in the past took a back seat to the core profit centers of a business, is lagging behind the curve once again. Right? Not so much. As it turns out, HR is a leading driver in technological change. During the Super Bowl, SAP hosted…

Rapid development of Big Data applications is quickly making real-time business a necessity for large and small businesses alike. Enterprise companies like Adobe, EMC, and ConAgra, along with smaller firms like consumer products companies Florida Crystals and Maple Leaf Foods, have successfully incorporated real-time data into their operations. During this year’s Super Bowl, SAP played…

Technology opens up many opportunities for small and midsize business (SMB) owners to grow, serve their customers better, and ultimately raise more revenue. SMB owners must use technology to keep up with their competition or they risk being left behind. During the recent Super Bowl, SAP hosted a live-streaming virtual community event, #SB50Disrupt, that reached…

By embracing digital transformation, small and midsize enterprises can distinguish themselves from competitors of any size. Whether a company is a startup or an established brand, it needs to understand the influence that data and digital technologies can have on its relationships with its customers and employees. Having a mobile app could, for example, persuade…