How to save a life: 21 days of kindness and empathy
If 2020 has taught us anything, it’s that life can be exhausting – no matter who you are. The global pandemic combined with tremendous social upheaval and climate disasters has shaken us to our collective core, laying bare the savageness of grief and anger that many of us are unaccustomed to dealing with. It’s also…
Read MoreDigital marketing 2020: Building a content strategy for a global virtual event
Mark Schaefer interviewed me before our SAPPHIRE 2020 virtual event This week I’m bringing you an inside view of a fascinating digital marketing 2020 case study built from a massive, global virtual event. Beginning June 15, SAP — which powers the enterprise processes for 440,000 customers, including most of the Fortune 500 companies — is launching…
Read MoreCan’t Knock the Hustle
This journey we call life is hard work. Besides juggling personal responsibilities, family and goals, add a career in high tech and you know that it takes a lot of effort to get shit done. You have to put in time, energy, and commitment to everything you do. And right when you feel like you’re…
Read MoreDigital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
They say curiosity killed the cat, but in Ursula Ringham’s case, curiosity is her special gift—both personally and professionally. “I’m a fiercely curious person who loves storytelling,” Ursula told me. “I guess it’s my hidden talent; I can strike up a conversation with a stranger and get them to tell me their full life story. I’ll…
Read MoreThe Power Of Connections
Let’s face it. I’m a confirmed extrovert. For those of you who know me, that was a “duh” statement. I can’t help myself. Last weekend, my husband and I flew to Portland, Oregon. Before we boarded the airplane, I looked at our seat assignments. Once again, I was in the middle row. And my husband…
Read MoreBe A Catalyst Of Change For Your Business
This year, we’re road tripping across North America with industry experts to explore what matters most to growing businesses. We’re calling this program Catalyst. These are authentic conversations with thought leaders on how to better manage your business, empower your people, engage your customers, and improve your decision making. No matter what stage your business,…
Read MoreTop 5 Digital Marketing Trends for 2018
Predictions, predictions, predictions. Seems that’s the going trend this time of year with blogs. So, I thought I would dive in and share my predictions for digital marketing. And it’s all around storytelling. The STORY is everything but how you tell that story is just as important. Here are my Top 5 Digital Marketing Trends for 2018: Community:…
Read MoreScrew Making A New Year’s Resolution. Just Pick A Word.
It’s that time of year, where everyone is talking about their New Year’s resolutions. Not me. I say, don’t complicate your life with a resolution you won’t keep. Just pick a word. I do this and I make that word my theme for the entire year. Past words have included AMPLIFY, DISRUPTION, INNOVATION, and COMMUNITY.…
Read MorePicasso, Beaches, and Boobs
On any given day, Picasso, beaches, and boobs go together—right? At least in Barcelona they do. Picasso is a must. I grew up in a family that appreciated art. My mom and dad took us to as many museums as possible. When I visit a large city, it’s kind of a ritual to visit an…
Read MoreExploring Barcelona
We all slept through the night. Thank god. This made for a pleasant morning, eating breakfast and planning our first outing. Today, our goal was to get out and see Barcelona. The best way to do that is a combination of walking and driving around. We wandered through our Gracia neighborhood and made our way to…
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