Archive for June 2020
Digital marketing 2020: Building a content strategy for a global virtual event
Mark Schaefer interviewed me before our SAPPHIRE 2020 virtual event This week I’m bringing you an inside view of a fascinating digital marketing 2020 case study built from a massive, global virtual event. Beginning June 15, SAP — which powers the enterprise processes for 440,000 customers, including most of the Fortune 500 companies — is launching…
Read More